With an estimated 10,000 people feared dead, and aid organizations struggling to deliver life-saving supplies to Typhoon Haiyan survivors[1] , it’s no wonder that donors are eager to pitch in.


But they’re also suspiciously cautious –- and for good reason.


Just last year, a number of relief organizations, including the American Red Cross, came under fire for their slow response[2] and questionable allocation of funds[3] after Superstorm Sandy hit.


Even three years after a 7.0 earthquake rocked Haiti[4] , authorities said “most everything went wrong” with regard to aid. And while Hurricane Katrina [5] devastated New Orleans, FEMA notoriously wouldn’t allow aid from charities and businesses to flow in.


But as nonprofits are working to mobilize and reach struggling survivors, UNICEF, in a decidedly unconventional move, decided to host an Ask Me Anything segment on Reddit [6] to answer any questions concerned donors have.


UNICEF, which focuses primarily on helping vulnerable children, is working to bring water, sanitation and hygiene supplies to victims and is appealing for more than $34 million in aid, according to a press release.


Here are a few pressing questions Reddit users and donors posed to Ted Chaiban, director of emergency programs at UNICEF.


bumblebeesbummy: Could you tell me how much, say, $50 would translate to in terms of different kinds of aid that UNICEF will provide, for how many people and how long etc, so I can decide how much I would like to donate?

UNICEF You can vaccinate a child for a dollar, an education kit for 80 students will cost 200 dollars. [And] 10,000 water purification tablets cost 66 dollars and that cleans 50,000 liters of water.


ckellingc: What percent of all money donated goes directly to relief efforts? What's the usual breakdown of funds (x percent to food, y percent to medicine)?


UNICEF: About 85% of the funds go directly to the relief effort. UNICEF'S focus is on children. We are dealing with the most immediate life saving needs at this stage. The first priorities are water and sanitation, shelter, and health. In addition, we are concerned about children being separated from their families. So we need to work with partners to identify separated children, making sure they are in a safe space and trace their families.


brownboy13: How often do your relief efforts hit bureaucratic roadblocks? Which are the most irritating to have to handle?


UNICEF: The biggest obstacle right now, is access. The difficulties of reaching the population because of damaged infrastructure is one we need to overcome. We have gotten some portable latrines on the ground, and therapeutic foods, along with shelter and hygiene and sanitation kits. But more is needed. Supplies are currently being air lifted to nearby Cebu airport and being trucked across Leyte to Tacloban. This and security are the main and immediate concerns. We should also recognize that the Philippino authorities have been very helpful in allowing staff and supplies in with minimal beauracratic hurdles. So the concern is really one of airport congestion, local infrastructure capacity, etc.


Olclops: Once you get past the short term emergency, basic life-sustaining relief efforts, what does the transition to recovery look like? After water, food, sanitation are improved, what becomes the big challenge next?


UNICEF: This is an important question to start addressing from the very beginning. What is important is to work on the resumption of basic social services so there is a sense of normalcy and children can access these services. Amongst the most importance, is the resumption of education so that children are in a familiar environment and begin the healing process. In addition, children will need pyschosocial support, to deal with the stress that they have been under, including the possible loss of lives in their families and loved ones. We also need to start looking at early recovery and reconstruction activities from the get go, starting with water systems but also looking at health and education infrastructure.


Oswaldi: Is it worse or better than CNN et al are saying? Blunt and open-ended question, but one which I guess must be asked.


UNICEF: It is very bad. The description from colleagues on the ground is this is very similar to what happened with the Indian Ocean tsunami, where at the epicenter of the typhoon, notably Tacloban, there is large scale desctruction, debris is skewed all over, and access is made very difficult. In terms of responding to the needs, basic things like having fuel to move supplies is very difficult. And there is a large number of people who have been severely affected and displaced by this crisis. So this is for real. And, we need to make this a priority.


calculusknight: How much can private donations do to alleviate problems in comparison to huge relief funds by nations or organizations such as the US or the EU?


UNICEF: Every little bit counts. In the case of the tsunami response and the horn of Africa drought response, private donations were key to supporting the response and made up 30 percent of all funds received.


flippityfloppityfloo: What more can be done to stomp out fraudulent aid relief funds or "organizations" who seek to profit from horrific tragedy?


UNICEF: There are a large number of credible organizations on the ground, including organizations whose name you'd recognize, such as Medecins Sans Frontieres, Save the Children, local Red Cross, as well as credible UN agencies such as World Food Programme, WHO, and of course UNICEF. A number of media outlets have supported links to credible organizations and this is one way to be able to contribute if you'd like to do so.



Are you sufficiently inspired to give? If so, you can learn even more about UNICEF's on-the-ground work and how you can help here.[7]



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  • Survivors bring bags of rice from a warehouse which they stormed due to shortage of food at typhoon-ravaged Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • Personnel of the Philippines Army 51st engineer corps load water for victims of Typhoon Haiyan at Villamor Air Force Base in Manila, Philippines, Monday, Nov. 11, 2013. (AP Photo/Wally Santana)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov. 11, 2013, following Friday's super typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov. 11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov. 11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov. 11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov. 11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • This aerial photo taken from a Philippine Air Force helicopter shows the devastation caused by Typhoon Haiyan in Guiuan, Eastern Samar province, central Philippines, Monday, Nov. 11, 2013. (AP Photo/Bullit Marquez)




  • An aerial image taken from a Philippine Air Force helicopter shows the devastation of the first landfall by typhoon Haiyan, Monday Nov. 11, 2013 in Guiuan, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • Soldiers prepare to load food supplies to a Philippine Air Force helicopter at Tacloban airport Monday Nov. 11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • A young survivor carries a bag of rice from a warehouse which they stormed due to shortage of food at Typhoon Haiyan-ravaged Tacloban city, Leyte province, central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • A man walks home with his son Monday Nov. 11, 2013 following Friday's devastating typhoon that lashed Hernani township, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • This aerial photo taken from a Philippine Air Force helicopter shows the devastation caused by Typhoon Haiyan in Tacloban city, Leyte province, central Philippines, Monday, Nov. 11, 2013. (AP Photo/Bullit Marquez)




  • Residents walk past the debris as others rebuild their houses Monday Nov. 11, 2013 following Friday's devastating typhoon that lashed Hernani township, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • Survivors move past the damages caused by Typhoon Haiyan in Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • A survivor walks beside a ship that was washed ashore hitting makeshift houses near an oil depot in Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • Residents rebuild their homes Monday Nov. 11, 2013 following Friday's typhoon Haiyan, that lashed Hernani township, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • Government troopers secure a downtown street to maintain order as reports of rampant looting spreads in Tacloban city, Leyte province, central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • A man, holding a boy, walks past dead bodies along the streets in typhoon-ravaged Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • A mother cries in relief upon boarding a Philippine Air Force helicopter, Monday Nov. 11, 2013 following Friday's typhoon Haiyan which lashed Guiuan township, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • Residents watch as others throw goods from a warehouse in Guiuan, Eastern Samar province, central Philippines Monday, Nov. 11, 2013, after typhoon Haiyan devastated the town Friday. (AP Photo/Ted Aljibe, Pool)




  • Residents rebuild their homes Monday Nov.11, 2013 following Friday's typhoon Haiyan that lashed Hernani township, Eastern Samar province, central Philippines. (AP Photo/Bullit Marquez)




  • Survivors carry bags of rice from a warehouse which they stormed due to shortage of food at typhoon-ravaged Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • Survivors move past the damages caused by Typhoon Haiyan in Tacloban city, Leyte province central Philippines on Monday, Nov. 11, 2013. (AP Photo/Aaron Favila)




  • Residents queue up to receive treatment and relief supplies at Tacloban airport Monday Nov.11, 2013, following Friday's typhoon Haiyan that lashed this city and several provinces in central Philippines. (AP Photo/Bullit Marquez)




  • This image provided by NASA shows Typhoon Haiyan taken by Astronaut Karen L. Nyberg aboard the International Space Station Saturday Nov. 9, 2013.




  • Residents look at bodies brought inside a damaged chapel Saturday, Nov. 9, 2013, a day after powerful Typhoon Haiyan slammed Tacloban city, in Leyte province in central Philippines.




  • A boy walks past the devastation brought about by powerful typhoon Haiyan at Tacloban city, in Leyte province in central Philippines Saturday Nov. 9, 2013.




  • A man sits in the debris with an uprooted tree seen in background, after powerful typhoon Haiyan slammed into Tacloban, central Philippines on Saturday, Nov. 9, 2013.




  • Survivors walk along a dark city as electricity has been cut after powerful Typhoon Haiyan slammed into Tacloban city, Leyte province, central Philippines on Saturday, Nov. 9, 2013.




  • A Philippine flag stands amongst the damage caused after powerful Typhoon Haiyan slammed into Tacloban city, Leyte province, central Philippines on Saturday, Nov. 9, 2013.




  • A woman stands amidst the devastation brought about by powerful Typhoon Haiyan at Tacloban city, in Leyte province, central Philippines Saturday Nov. 9, 2013.




  • A survivor carries relief goods amongst the devastation after powerful Typhoon Haiyan slammed into Tacloban city, Leyte province central Philippines on Saturday, Nov. 9, 2013.




  • A resident sifts through the rubble of his damaged house following a powerful typhoon that hit Tacloban city, in Leyte province, central Philippines Saturday Nov.9, 2013.




  • Tacloban city, devastated by powerful Typhoon Haiyan, is seen in Leyte province, central Philippines Saturday, Nov. 9, 2013.




  • Soldiers load relief supplies for airlift to affected areas Saturday Nov. 9, 2013, a day after powerful typhoon hit Tacloban city, in Leyte province in central Philippines.




  • In this image provided by NOAA Friday Nov. 8, 2013 which was taken at 12:30 a.m. EST shows Typhoon Haiyan as it crosses the Philippines.




  • A resident walks past high waves pounding the sea wall amidst strong winds as Typhoon Haiyan hit the city of Legaspi, Albay province, south of Manila on November 8, 2013.




  • A house is engulfed by the storm surge brought about by powerful typhoon Haiyan that hit Legazpi city, Albay province Friday Nov.8, 2013.




  • Residents clear a road after trees were toppled by strong winds at the onslaught of powerful typhoon Haiyan that hit the island province of Cebu, Philippines, Friday Nov. 8, 2013.




  • Soldiers make the rounds to enforce the evacuation of residents as powerful typhoon Haiyan hits Legazpi city, Albay province about 325 miles south of Manila, Philippines Friday.




  • Fisherman repair their outrigger on the shore of Manila bay as Typhoon Haiyan approached on November 7, 2013. (JAY DIRECTO/AFP/Getty Images)




  • Fisherman repair their outrigger on the shore of Manila bay as Typhoon Haiyan approached on November 7, 2013. (JAY DIRECTO/AFP/Getty Images)




  • Fisherman repair their outrigger on the shore of Manila bay as Typhoon Haiyan approached on November 7, 2013. (JAY DIRECTO/AFP/Getty Images)




  • Fisherman's outrigger are anchored on the shore of Manila bay as Typhoon Haiyan approached on November 7, 2013. (JAY DIRECTO/AFP/Getty Images)




  • Fisherman's outrigger are anchored on the shore of Manila bay as Typhoon Haiyan approached on November 7, 2013. (JAY DIRECTO/AFP/Getty Images)




  • This image provided by the U.S. Naval Research Lab shows Typhoon Haiyan taken by the NEXSAT satellite Thursday Nov. 7, 2013 at 2:30 a.m. EDT. (AP Photo/US Naval Research Lab)