LONDON -- LONDON (AP) — Slapping a 20 percent tax on soda in Britain could cut the number of obese adults by about 180,000, according to a new study.


Though the number works out to a modest drop of 1.3 percent in obesity, scientists say that reduction would still be worthwhile in the U.K., which has a population of about 63 million and is the fattest country in Western Europe. About one in four Britons is obese.


Researchers at Oxford University and the University of Reading estimated a 20 percent tax on soft drinks would reduce sales by 15 percent and that people would buy beverages like orange juice, milk and diet drinks instead. They said the tax would have the biggest impact on people under 30, who drink more sugary drinks than anyone else. No funding was provided by any advocacy or industry groups for the study, published online Thursday in the journal, BMJ.


"Every possible alternative that people would buy is going to be better than a sugary drink," said Mike Rayner of Oxford, one of the study authors. "(The tax) is not a panacea, but it's part of the solution."


Rayner acknowledged the government might shy away from introducing such a hefty tax at a time when the economy is still shaky. Last year, Britain's Conservative-led coalition had to backtrack on a sales tax it planned to levy on fat-laden meat pies after a public outcry.


Such soft drink taxes have been used or considered elsewhere, including France, Mexico, Norway and some U.S. states, but previous analysis of them have found mixed results on people's drinking habits.


In the past, the U.K. has relied on convincing businesses to make their products healthier as opposed to resorting to taxes; that strategy reduced salt levels in processed foods by 20 to 50 percent.


Last week, Britain announced another government-led initiative, in which several major food companies promised to cut the amount of saturated fat in their products. Critics slammed the deal and said the U.K. shouldn't rely on voluntary measures to fight the country's growing waistlines.


"We are at the mercy of these (food and drink) companies," said Tam Fry, spokesman for the National Obesity Forum. Fry was not linked to the BMJ study and said the proposed 20 percent tax would be a hard sell. Instead, Fry said the government should simply fine companies if they exceed a certain threshold for the amount of sugar allowable in food and drink.



"Companies should be coerced with fiscal measures rather than punishing the consumer with taxes," Fry said. "We are in such a predicament with obesity in this country that we have to put the pussy-footing measures to one side," he said. "It's time for the stick to come out."





Loading Slideshow...



  • Heart Attacks


    This week, researchers from the Harvard School of Public Health found that drinking just one sugar-sweetened beverage a day was associated with a 20 percent bump in a man's risk of having a heart attack over a 22-year period. What's more, that risk increased along with the amount of sugary drinks consumed -- even after researchers controlled for other factors like family history, tobacco use and BMI. <a href="http://vitals.msnbc.msn.com/_news/2012/03/12/10656108-soda-drinking-men-at-higher-risk-for-heart-attack?ocid=twitter" target="_hplink">Reported</a> NBC:

    <blockquote>And while link doesn't absolutely prove that sugary drinks increase the risk of heart disease, there is evidence from other studies showing that these beverages have an impact on risk factors, [lead author Lawrence] de Koning said. In one study, for example, volunteers who decreased sugary soda consumption experienced a reduction in blood pressure levels, he added.</blockquote>
    The researchers used data from the longitudinal Health Professionals Follow-up study -- a long-term research project that tracked the health behaviors of 42,883 men over 22 years. Of the entire cohort, a total 3,683 had either fatal or non-fatal heart attacks.

    Previous analysis of long-term research, such as data from the Nurses' Health Study, <a href="http://www.ncbi.nlm.nih.gov/pubmed/19211821" target="_hplink">show that sugary soda consumption</a> has been individually linked to overall heart disease rates for women as well.

    But before you consider switching to diet soda, research has shown that it, too, has a negative effect on heart attack and stroke: a <a href="http://www.msnbc.msn.com/id/46431225/ns/health-diet_and_nutrition/t/daily-diet-soda-tied-heart-attack-stroke/#.T1_HQHLOzDW" target="_hplink">separate study</a> of 2,600 adults found that those who drank diet soda regularly were 40 percent more likely to have a heart attack or stroke.




  • Metabolic Syndrome And Fatty Liver Disease


    Even if it doesn't cause weight gain, sugary soda may be damaging your cardiovascular health -- especially if you're a woman. That's because women who drink sugar sweetened beverages are more likely to develop high levels of triglycerides -- a fat found in the blood stream that can indicate <a href="http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0004546/" target="_hplink">metabolic syndrome</a> at high levels. In a review of data from a large, long-term study of the heart health of both men and women, the Multi-Ethnic Study of Atherosclerosis, <a href="http://www.sciencedaily.com/releases/2011/11/111113141252.htm" target="_hplink">researchers found</a> that women who drank at least two sugary drinks per week were four times as likely to have dangerously high trigylceride levels as those who drank only one sugary drink.

    How does it work? The excess sugar from soda and other drinks is converted in the body to fat. But unlike the subcutaneous fat that's visible under the skin, much of this sugar transforms into either triglycerides or fatty tissue that surrounds organs, like the liver. And both metabolic syndrome and fatty liver disease can contribute to higher risk of coronary heart disease, Type 2 diabetes and stroke.




  • Weight Gain


    Naturally, consuming extra calories from added sugar will lead to weight gain. But even diet soda may lead to unhealthy pounds. While the research is not yet conclusive, recent data demonstrated an association between regularly drinking diet soda and larger waist lines.

    <a href="http://www.huffingtonpost.com/2011/06/29/diet-soda-weight-gain_n_886409.html" target="_hplink">Wrote</a> HuffPost Healthy Living's own Amanda L. Chan:

    <blockquote>A study presented at an American Diabetes Association meeting this week shows that drinking diet soda is associated with a wider waist in humans. And a second study shows that aspartame -- an artificial sweetener in diet soda -- actually raises blood sugar in mice prone to diabetes.

    "Data from this and other prospective studies suggest that the promotion of diet sodas and artificial sweeteners as healthy alternatives may be ill-advised," study researcher Helen P. Hazuda, Ph.D., a professor and chief of clinical epidemiology at the University of Texas Health Science Center San Antonio's School of Medicine, said in a statement. "They may be free of calories but not of consequences."</blockquote>
    An observational study and an experiment in rodents does not make for a lock-tight association, but it's enough to raise cause for concern.




  • Osteoporosis


    An ingredient in cola could be leaching calcium from your bones.

    <a href="http://www.tuftshealthletter.com/ShowArticle.aspx?rowId=23" target="_hplink">One study</a> from Tufts University researchers found that women who reported drinking just three colas a week had an average 4 percent more bone loss at important sites in the hips than women who drank any other beverage -- including non-cola, sugary drinks and sodas. But why?

    Both diet and full-sugar cola contain the flavoring phosphoric acid. According to the study's lead author, Kathleen Tucker, that causes greater acidity in the blood. "At that point, your body's first priority is to restore a balance, so it leaches some calcium out of your bones to neutralize the acid," she told <a href="http://www.thedailybeast.com/newsweek/blogs/the-human-condition/2009/05/22/by-the-numbers-the-truth-behind-those-scary-diet-soda-myths.html" target="_hplink"><em>The Daily Beast</em></a>.




  • Type 2 Diabetes


    Diabetes goes hand-in-hand with obesity and heightened sugar consumption, so it's no surprise that drinking full-sugar soda is associated with the disease.

    The Nurse Health Study data on 90,000 adult women <a href="http://www.ncbi.nlm.nih.gov/pubmed/15328324" target="_hplink">revealed</a> that those who drank one or more sugary soft drinks (such as soda or juice) were also twice as likely to develop Type 2 diabetes. And a <a href="http://www.ajcn.org/content/94/2/479.abstract" target="_hplink">separate study</a> reveals why: sugary drinks increase the level of fasting glucose and insulin resistance -- two signs of pre-diabetes.

    <a href="http://www.sciencedaily.com/releases/2011/06/110627183944.htm" target="_hplink">Initial studies in mice</a> even find that heightened consumption of the aspartame in diet soda can have an ill effect on fasting glucose levels, though that research is not yet conclusive.




  • Half of Americans Drink Soda Every Day


    About half of Americans who participated in a study done as part of Gallup’s annual Consumption Habits poll claimed that they drink at least one glass of soda per day. Even though soda drinks have no nutritional value and are choc full of sugar and sodium, the same number of non-soda drinkers, about 4 out of 10, said that they are overweight compared to the same number of people who drink soda daily.