Would you like your cereal with a side of fat-shaming this morning?


You're in luck.


Twitter user @DrJaneChi[1] shared the copy she spotted on a box of Cheerios:



Because a healthy breakfast cereal should definitely be encouraging women to lose weight and diminish themselves. What a perfect start to any day.



Also on HuffPost:




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  • Working Wife


    Via <a href="http://www.tressugar.com/Vintage-Advertising-21966615?slide=41" target="_hplink">Tressugar</a>




  • It's A Man's World


    Via <a href="http://thesocietypages.org/socimages/2011/07/24/show-her-its-a-mans-world/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SociologicalImagesSeeingIsBelieving+%28Sociological+Images%3A+Seeing+Is+Believing%29" target="_hplink">The Society Pages</a>




  • Doing Some Shopping


    Via <a href="http://joannagoddard.blogspot.com/2012/03/vintage-ad-sexism.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FbboSV+%28A+CUP+OF+JO%29&utm_content=Google+Feedfetcher" target="_hplink">A Cup Of Jo</a>




  • Cooking Up...Something


    Via <a href="http://www.buzzfeed.com/babymantis/sexism-in-30-vintage-ads-1opu" target="_hplink">Buzzfeed</a>




  • Beer Burns


    Via <a href="http://blogs.babble.com/strollerderby/2011/11/02/love-and-marriage-25-vintage-ads-depicting-blatant-sexism/?pid=2631#slideshow" target="_hplink">Babble</a>




  • Don't Let Him Find Out!


    Via <a href="http://blogs.babble.com/strollerderby/2011/11/02/love-and-marriage-25-vintage-ads-depicting-blatant-sexism/?pid=2611#slideshow" target="_hplink">Babble</a>




  • Marry-A-Millionaire


    Via <a href="http://www.flickr.com/photos/hollywoodplace/3644511156/in/photostream/" target="_hplink">Flickr</a>




  • Better Stock Up


    Via <a href="http://tstbob.blogspot.com/2009/05/retro-goodness-vintage-sexist-adverts.html" target="_hplink">The Bitter Old Bitch</a>




  • Frozen Affection


    Via <a href="http://beautyblitz.com/features/the_blitz_goes_on/sexist-ads.aspx" target="_hplink">Beauty Blitz</a>




  • Don't Be A Douche...


    Via <a href="http://pzrservices.typepad.com/vintageadvertising/vintage_sexist_advertising/page/2/" target="_hplink">Found In Mom's Basement</a>




  • Oh My Darlin' Clementine


    Via <a href="http://www.vintageadbrowser.com/gender-ads-1940s" target="_hplink">Vintage Ad Browser</a>




  • It Saved My Wife!


    Via <a href="http://www.nationalconfidential.com/20120226/36-sexist-vintage-ads/" target="_hplink">National Confidential</a>




  • Alter Ego


    Via <a href="http://www.mademan.com/13-fantastically-sexist-vintage-ads/2/" target="_hplink">Made Man</a>




  • Bedroom Eyes


    Via <a href="http://file.vintageadbrowser.com/l-7vunibjoanfcel.jpg" target="_hplink">Vintage Ad Browser</a>




  • Marry Me Again?


    Via <a href="http://www.retronaut.co/2011/06/vintage-ad-sexism/" target="_hplink">Retronaut</a>




  • Middle-Age Marriage


    Via <a href="http://planetoddity.com/shocking-sexism-vintage-ads/" target="_hplink">Planet Oddity</a>




  • Marital Bliss?


    Via <a href="http://blog.modcloth.com/category/arts-life/vintage-sexism/" target="_hplink">Mod Cloth Blog</a>