The American Contract Bridge League (ACBL) has partnered for the first time with the Alzheimer’s Association for The Longest Day, on June 21, 2013. The Longest Day is a day devoted to raise awareness and funds for the care, support and research efforts of the Alzheimer’s Association. More than 5 million people in the U.S. are living with Alzheimer’s disease, and it’s estimated that by 2050, that number will triple.


The Longest Day is a sunrise-to-sunset team event honoring the strength, passion and endurance of those facing Alzheimer’s disease. Participants will complete approximately 16 hours of activity – such as playing bridge – and unite as one global team to put change into motion and stand up to end Alzheimer’s.


“The Longest Day will fly by as bridge clubs across North America competitively and joyously ‘play to win’ in honor of those facing Alzheimer’s,” said Robert Hartman, CEO of ACBL. “Our members have big, generous hearts, and I can tell you that I believe they play even harder when it’s for a cause that has affected so many of their friends and family.”


Social and competitive bridge players alike are encouraged to join the cause and play to support the Alzheimer’s Association on The Longest Day.


“The Longest Day is an opportunity to do what you love while supporting millions of people worldwide who bravely face Alzheimer’s disease every day,” said Angela Geiger, chief strategy officer, Alzheimer’s Association. “We applaud the American Contract Bridge League, our inaugural partner of The Longest Day, for joining us in the fight to end Alzheimer’s as we rally with participants to show the world that we’re in it until Alzheimer’s is finished.”


Registration opened March 18 at local bridge clubs across North America and it’s not too late to sign up! Visit www.alz.org/thelongestday for more information and a club near you.


About the ACBL


The game of bridge attracts players of all ages and walks of life - from Microsoft founder Bill Gates to tennis star Martina Navratilova. Founded in 1937, the ACBL is the largest bridge organization in the world, serving 165,000 members, 3,200 bridge clubs and sanctioning 1,100 sectional and regional tournaments annually. The ACBL's three North American Bridge Championships each attract up to 5,000 players representing every state in the United States, Canada and about 20 other foreign countries. For more information and to join the ACBL, visit www.acbl.org.


About the Alzheimer’s Association


The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit www.alz.org or call 800-272-3900.


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