A new ad campaign is looking to target household chemicals found in everyday life in a series of dark and witty images. Abe's Market, an online eco-retailer, recently launched a new Tumblr called Dishing Dirty highlighting what they call "the filthy truths of the modern woman."


"Let's call it spring cleaning but really have a toxic chemical party," an ad highlighting caustic cleaners reads.


Some good news though -- most household chemicals can be easily replaced with vinegar or baking soda.


The company plans to upload a new ad weekly so head on over for your regular dose of eco-friendly humor, or use the hastag #DishingDirty on Twitter, and take a look at the ads below.