America might think of itself as a nation of beef eaters, but for the first time in over a century, Americans are eating more chicken than beef[1] , Priceonomics reports.


meat consumption

Source: Earth Policy Institute. Credit: Angela Wong / NPR[2]

Beef consumption has been declining for the past decade[3] , as consumers become more health conscious[4] and choose leaner meats and vegetarian options. Red meat has been linked to heart disease[5] and diabetes[6] , and people perceive chicken, a white meat, to be a healthier option. The shift toward healthier dietary habits is only one piece of the puzzle, however.


Beef prices have also been rising, convincing consumers to buy less[7] . In 2012, the average price per pound[8] of beef was $5.02, up from $3.32 per pound in 2002. In 2013, beef prices reached an average of $5.36 per pound, while broiler chickens were only $2.03 per pound, according to BEEF Magazine[9] .


retail beef prices

BEEF Magazine[10]

One cause of the price hike is that supply has decreased as a result of higher corn costs[11] . While chicken feed consists of a variety of grains, corn and soybean meal, corn has become the dominant feed[12] for cattle. According to the USDA, January 1, 2013 marked the "lowest Jan. 1 inventory of all cattle and calves[13] since the 88.1 million on hand in 1952.” In the last two years, prices for cattle have risen by as much as 25 percent.


While American's are actually eating less meat overall[14] -- from chicken to beef to pork -- the scale has finally tipped from greater consumption of beef to greater consumption of chicken. In 2012, Americans were eating almost 60 pounds of chicken per person[15] each year. Chicken has become such a staple of the American diet that it's hard to imagine a time when we weren't eating much of it at all. The change has been dramatic[16] , however. In the 1950s, Americans ate an average of 16 pounds[17] of chicken per person every year. By 2000, that number grew to 53 pounds per year.


Fast food companies have been putting more chicken[18] on their menus, (McDonald's is the second largest purchaser[19] of chicken in the country), and restaurants saw a 12 percent jump[20] in menu items including chicken from 2009 and 2012.


Beef is no longer what's for dinner.



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  • Don't Look Past Freshness


    An old bird just won't do the trick. If you can help it, start with the freshest chicken you can get your hands on. Chicken that has been previously frozen and thawed won't fare as well because loss of moisture in the thawing process is inevitable.




  • Don't Forget To Brine The Bird


    If you feel like your chicken breast is tough, try brining it before cooking. Brining will help keep chicken moist and tender.




  • Don't Be Too Lazy To Use A Thermometer


    Aim for a final temperature <a href="http://whatscookingamerica.net/Q-A/ChickenCook.htm" target="_blank">of 165 degrees</a>. Seriously! Once you get above that, you're just going to dry out your bird.




  • Don't Start With A Taste-Less Bird


    There's not much you can do with a<a href="http://www.bonappetit.com/blogsandforums/blogs/badaily/2011/11/8-common-roast-chicken-mistake.html" target="_blank"> tasteless bird</a>, no matter how much you brine, marinade, etc. Start with a good-quality chicken, like some of the organic grain-fed varieties, and your job of making a perfect chicken will be so much easier.




  • Don't Overcrowd The Pan


    Don't crowd your chicken! When a pan is crowded with food it traps heat and turns it into steam. This means you won't get that <a href="http://www.realsimple.com/food-recipes/cooking-tips-techniques/basic-cooking-00100000072735/print-index.html" target="_blank">great caramelized crust</a> on your chicken breast.




  • Don't Forget To Rest The Meat


    If roasting a whole bird, allow it to rest after cooking. This will help keep the juices in. It only takes a few minutes, but it makes all the difference.




  • Don't Cook Chicken Breast That Are Uneven In Thickness


    If you're dealing with a chicken breast that's thicker in the center than it is on the edges (like so many are), chances are the edges will dry out before the center is properly cooked. Nobody wants that. Avoid this by pounding your chicken breast to an even thickness before cooking it.




  • Don't Cook A Soggy Chicken


    If you're planning on roasting a whole bird, pat it dry before putting it in the oven. It'll help you get the <a href="http://www.bonappetit.com/blogsandforums/blogs/badaily/2011/11/8-common-roast-chicken-mistake.html" target="_blank">crispy skin we all love</a>.




  • Don't Skimp On Flavor Boosters


    If you're <a href="http://www.bonappetit.com/blogsandforums/blogs/badaily/2011/11/8-common-roast-chicken-mistake.html" target="_blank">roasting a whole bird</a>, the easiest and fastest way to ensure flavor is to salt it and to stuff the cavity with a lemon half, garlic and/or fresh herbs. It's so easy to do, and makes a real difference between a bland bird and a delicious one.