Bill Clinton knows how to win friends and influence people. The former president is a master of reinvention -- does anyone even remember that mini-scandal back in the mid-’90s? -- and the same talents that guided him into office have propelled him, more recently, into the stratosphere of Internet stardom. He’s celebrated for his humanitarian work [1] . He selflessly shares vegan health tips[2] . And he effortlessly doles out the kind of sage advice[3] you might find stitched onto a pillow in a country cottage ("You don't have to give anybody your tomorrows").


So how did he get here, and what's his secret to success? It's simple: Clinton gives everyone he meets his full, undivided attention.


Paying attention may sound easy enough, but few of us apply our full focus when interacting with others. In our culture of distraction and multi-tasking -- where digital devices vie with actual flesh-and-blood humans for our attention -- the ability to completely engage with another person is an unusual trait. And when you consider that the average smartphone user checks his device every six and a half minutes[4] , or that on average we give only one-third of our attention to the person we’re having a conversation with, Clinton's mastery of the art of paying attention seems even more impressive and rare.


Our own lack of attention may be part of what makes Clinton's presence even more remarkable. A 2010 Harvard study[5] found that we spend 47 percent of our waking hours thinking about something other than what we’re doing. But countless anecdotes about Clinton suggest that his legendary charisma stems from the undivided attention he gives to every person he meets.


Here are five things Bill Clinton has taught us about paying attention.


Attention is about empathy



During a 1992 presidential debate, Clinton and George H.W. Bush were asked how the national debt affected them personally -- and the way the two politicians answered provided a whole lot of insight into their personalities.


While Bush twisted the question to take the focus off himself, before muttering his way through an explanation of how price hikes "affect everyone," Clinton walked over to the woman who asked the question, looked her in the eye, and asked her how the debt affected her. He explained how, as the governor of Arkansas, he'd seen the people in his state suffer, and how much of an impact it had on him.


"In my state, when people lose their jobs, there's a good chance I'll know them by name," Clinton said.


Attention can make the difference between a strong and a weak communicator


As a politician, Clinton understood the difference between talking at people and talking to or with them. The Guardian's Alastair Campbell called Clinton[6] "the greatest political communicator I ever saw." Paying attention was, and still is, his secret weapon -- look no further than the debate video above for evidence.


People can tell when you’re actually listening to them – and they love it


It seems simple and obvious, but Clinton built a career on doing what most politicians can’t or won’t do: connect with ordinary people, look them in the eye and listen to what they have to say. His ability to listen was instrumental in his ability to win people over.


"All my life I’ve been interested in other people’s stories," Clinton wrote in My Life. "I wanted to know them, understand them, feel them."


Eye contact matters


Psychology Today calls eye contact [7] the "strongest form of nonverbal communication." And according to a University of Miami study, over 43 percent of the attention we focus on someone is devoted to their eyes.


Clinton's intense eye contact is a powerful display of his attention, and in some cases, it has elicited particularly strong reactions.


During a 1999 interview with David Letterman, actress Gillian Anderson (best known for her role as special agent Scully on "The X Files") shared her belief that the secret behind Clinton’s sex appeal was "lingering eye contact,” according to celebrity news site Metro UK[8] .


“We all, mostly women, lined up. And when he gets to you, he takes your hand and makes eye contact," Anderson reportedly said.[9] After he leaves and he moves on to the next person, he looks back at you and seals the deal. When I got home, I expected to have a message from him, and I didn’t. I bet women across America expect it too.”


You can improve your ability to pay attention


When it comes to paying attention, great practitioners aren’t born -- they’re made. And meditation is one way to improve your ability to engage and communicate with others. As Buddhist teacher Sharon Salzberg puts it, “Training attention through meditation opens our eyes.”


Clinton has never spoken publicly about meditation, but according to the Times of India[10] , he practices Buddhist meditation for good health and well-being.


Studies have linked [11] meditation with improved concentration and focus, and an increased ability [12] to avoid distractions. Just as exercise can improve the body, meditation and mindfulness can build the attention muscle through regular training. And as Bill Clinton has demonstrated, it can make you more effective in every aspect of your life.


[H/T The Blog of Tim Ferris[13] .]



Also on HuffPost:




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  • Rupert Murdoch, Chairman and CEO, News Corp


    News Corp CEO Rupert Murdoch recently <a href="http://www.huffingtonpost.com/2013/04/23/rupert-murdoch-meditation-transcendental_n_3131268.html" target="_blank">tweeted</a> that he was trying out <a href="http://www.tm.org/" target="_blank">Transcendental Meditation</a>, a popular technique developed in the 1960s and followed today by famous practitioners like Oprah, David Lynch and Candy Crowley. The media tycoon <a href="http://www.huffingtonpost.com/2013/04/23/rupert-murdoch-meditation-transcendental_n_3131268.html" target="_blank">said on Twitter in April</a>, "Everyone recommends, not that easy to get started, but said to improve everything!"




  • Padmasree Warrior, CTO, Cisco Systems


    Warrior, the chief technology and strategy officer of Cisco Systems, meditates every night and spends her Saturdays doing a "digital detox." In her previous role as Cisco's head of engineering, Warrior oversaw 22,000 employees, and she<a href="http://www.nytimes.com/2012/07/24/technology/silicon-valley-worries-about-addiction-to-devices.html?pagewanted=all&_r=0" target="_blank"> told the New York Times in 2012</a> that taking time to meditate and unplug helped her to manage it all. “It’s almost like a reboot for your brain and your soul,” <a href="http://www.nytimes.com/2012/07/24/technology/silicon-valley-worries-about-addiction-to-devices.html?pagewanted=all&_r=0" target="_blank">she said</a>. “It makes me so much calmer when I’m responding to e-mails later.”




  • Tony Schwartz, Founder & CEO, The Energy Project


    The Energy Project CEO Tony Schwartz has been meditating for over 20 years. He originally started the practice to quiet his busy mind, <a href="http://csp.org/practices/meditation/docs/schwartz-meditation.html" target="_blank">according to his book <em>What Really Matters: Searching for Wisdom in America</em></a>. Schwartz says that meditating has freed him from migraines and helped him develop patience, and he also advocates mindfulness as a way to improve work performance. "Maintaining a steady reservoir of energy -- physically, mentally, emotionally and even spiritually -- requires refueling it intermittently," <a href="http://blogs.hbr.org/schwartz/2011/12/how-to-accomplish-more-by-doin.html" target="_blank">Schwartz wrote in a Harvard Business Review blog</a>.




  • Bill Ford, Executive Chairman, Ford Motor Company


    The Ford Motor Company chairman is a big proponent of meditation in the business world, <a href="http://www.inc.com/articles/201110/more-and-more-entrepreneurs-meditate-how-and-why-you-should-too.html" target="_blank">according to Inc. Magazine</a>. At<a href="http://www.huffingtonpost.com/soren-gordhamer/bill-ford-on-compassion-i_b_2781129.html" target="_blank"> this year's Wisdom 2.0 conference</a>, Ford was interviewed by leading American Buddhist teacher Jack Kornfield. Ford<a href="http://www.huffingtonpost.com/soren-gordhamer/bill-ford-on-compassion-i_b_2781129.html" target="_blank"> told Kornfield</a> that during difficult times at the company, he set an intention every morning to go through his day with compassion. And to lead with compassion, Ford said he first learned to develop compassion for himself through a loving-kindness (<em>metta</em>) meditation practice.




  • Oprah Winfrey, Chairwoman & CEO, Harpo Productions, Inc.


    An outspoken advocate of <a href="http://www.tm.org/" target="_blank">Transcendental Meditation</a>, Oprah -- recently <a href="http://www.forbes.com/sites/dorothypomerantz/2013/06/26/oprah-winfrey-regains-no-1-slot-on-forbes-2013-list-of-the-most-powerful-celebrities/" target="_blank">named</a> the most powerful celebrity of 2013 by Forbes -- has said she sits in stillness for 20 minutes, twice a day. She's also brought in TM teachers for employees at Harpo Productions, Inc. who want to learn how to meditate. After a meditation in Iowa last year, <a href="http://www.oprah.com/health/Oprah-on-Stillness-and-Meditation-Oprah-Visits-Fairfield-Iowa#ixzz2XoJNWPAR" target="_blank">Oprah said</a>, "I walked away feeling fuller than when I'd come in. Full of hope, a sense of contentment, and deep joy. Knowing for sure that even in the daily craziness that bombards us from every direction, there is -- still -- the constancy of stillness. Only from that space can you create your best work and your best life."




  • Larry Brilliant, CEO, Skoll Global Threats Fund


    Larry Brilliant, CEO of the Skoll Global Threats Fund and former director of Google.org, spent two years during his 20s <a href="http://www.hsph.harvard.edu/news/features/commencement-2013-larry-brilliants-address/" target="_blank">living in a Himalayan ashram</a> and meditating, until his guru instructed him to join a World Health Organization team working to fight smallpox in New Delhi. In his <a href="http://www.hsph.harvard.edu/news/features/commencement-2013-larry-brilliants-address/" target="_blank">2013 commencement address</a> at the Harvard School of Public Health, Brilliant emphasized the importance of peace of mind, wishing the graduates lives full of equanimity -- a state of mental calm and composure.




  • Arianna Huffington, President & Editor-in-Chief, Huffington Post Media Group


    In a <a href="http://www.vogue.com/magazine/article/arianna-huffington-the-connector/#1" target="_blank">2011 <em>Vogue </em>feature</a>, Huffington described early-morning yoga and meditation as two of her "joy triggers." Now, Huffington has brought meditation into her company, offering <a href="http://www.capitalnewyork.com/article/media/2013/06/8530708/her-cooper-square-hq-arianna-huffington-goes-even-bigger-yoga-meditati" target="_blank">weekly classes</a> for AOL and Huffington Post employees. Huffington has spoken out on the benefits of mindfulness not just for individual health, but also for corporate bottom lines. "Stress-reduction and mindfulness don't just make us happier and healthier, they're a proven competitive advantage for any business that wants one," <a href="http://www.huffingtonpost.com/arianna-huffington/corporate-wellness_b_2903222.html" target="_blank">she wrote in a recent blog</a>.




  • Ray Dalio, Founder & Co-CIO, Bridgewater Associates USA


    In a 2012 conversation at the John Main Centre for Meditation and Inter-Religious Dialogue at Georgetown University, Dalio <a href="http://vimeo.com/50999847" target="_blank">said</a> that meditation has opened his mind and boosted his mental clarity. "Meditation has given me centeredness and creativity," <a href="http://vimeo.com/50999847" target="_blank">said Dalio</a>. "It's also given me peace and health."




  • Robert Stiller, CEO, Green Mountain Coffee Roasters Inc.


    There is a dedicated <a href="http://www.gmcr.com/continuous-learning.html" target="_blank">meditation room</a> at the Vermont headquarters of Green Mountain Coffee Roasters Inc., and CEO Robert Stiller himself is a devoted practitioner. "If you have a meditation practice, you can be much more effective in a meeting," <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aR2aP.X_Bflw" target="_blank">he told Bloomberg in 2008</a>. "Meditation helps develop your abilities to focus better and to accomplish your tasks."




  • Russell Simmons, Co-Founder, Def Jam Records; Founder of GlobalGrind.com


    Hip-hop mogul Russell Simmons has long practiced Transcendental Meditation, speaking out about the benefits of the practice and sitting on the board of the advisors for the <a href="http://www.davidlynchfoundation.org/" target="_blank">David Lynch Foundation for Consciousness-Based Education and World Peace</a>. "You don't have to believe in meditation for it to work," <a href="http://www.huffingtonpost.com/russell-simmons/why-i-meditate_b_474689.html" target="_blank">Simmons wrote in a Huffington Post blog</a>. "You just have to take the time to do it. The old truth is still true today, 'God helps those who help themselves.' My advice? Meditate."