By Caroline Humer and Deena Beasley

June 7 (Reuters) - President Barack Obama will tell Americans they are getting a good deal out of healthcare reform during a trip to California on Friday, where an argument is raging over whether it is living up to its name as the Affordable Care Act.

Support for the reform in California, the nation's most populous state, is seen as crucial to the success of Obama's signature domestic policy when millions of uninsured Americans are able to choose health plans beginning on Oct. 1.

At issue are prices for the new health plans proposed by insurance companies and made public late last month. Supporters of "Obamacare" said the prices were lower than expected and hailed them as an early sign of success, but opponents quickly took issue and said they would make insurance more expensive than what is currently on the market.

People with incomes well below the poverty level will do well since their coverage will be eligible for government subsidies, said Joseph Antos, a health policy expert with the American Enterprise Institute, a conservative think tank.

"It's going to be the one's further up who end up paying. It's also the taxpayer who is going to end up picking up the cost of the subsidies that are going to be offered nationwide," he said.

It may take months before Americans can fully gauge the value of the plans they will be offered in October. The premium rates figuring into the California argument are only preliminary, while details - such as how large the network of doctors is in each plan - remain unknown.

With six million uninsured residents, California has been one of the quickest states to develop its own health insurance exchange. Healthcare advocates hope that as many as one million uninsured Californians will sign up for the new plans in the first year and lead other states to do the same.

"Implementation needs momentum and creating momentum in California is a really good move for them. It's a large market and a positive media market for the President. He's going to get coverage when he goes to California. And what they need to do right now is amp up the visibility around implementation," said Dan Mendelson, chief executive of research firm Avalere Health.

Covered California, the California state exchange, said on May 23 that it had given initial approval to 13 different companies to sell plans on the insurance exchange, from big names like Anthem Blue Cross of California, part of WellPoint Inc, to smaller players such as Health Net Inc and Molina Healthcare Inc.

Rates would be from 2 percent above to 29 percent below the 2013 average premium for small employer plans, according to state exchange officials. The cost to a 40-year-old would be between $40 to $300 per month for a mid-level plan, depending on their income level and subsidies.

"Obviously, there is more work to do on affordability. Even in the best of circumstances, health insurance isn't cheap," said Anthony Wright, executive director of Health Access California, a statewide consumer advocacy coalition.


RATE SHOCK

Billed as a success by the state and federal governments and health economists that first day, the rates have since come under fire. Healthcare policy expert and Forbes commentator Avik Roy said that prices were in fact going up as much as 146 percent for some people when compared with prices for individual plans for sale now in California.

This "rate shock" argument - that rates would be too high to be affordable - sprung up again. It had been espoused by insurance executives and Republicans, but was quieted earlier last month after low proposed premiums were released by a few other states including Washington, Oregon and Vermont.

Obama is expected to defend this critical piece of his reform - the affordability of insurance on the health insurance exchange in California due to competitions and premiums - during his speech in San Jose, White House spokesman Jay Carney said earlier this week during a briefing.

Enrollment is essential for the success of these insurance exchanges as the government seeks to get millions of Americans to sign up and provide a diverse enough risk pool to make the insurance competitive. The government will pay subsidies to people who earn less than 400 percent of the federal poverty level.

"It's premature right now for people to be figuring out whether they can afford this," said Linda Blumberg, health economist at the Urban Institute.

Marketing for the new insurance plans in California and other states running their own exchanges is expected to take off in July. Blumberg hopes that is when information about the benefits of these insurance products will become clearer: that they provide essential benefits like maternity coverage; that they cannot deny customers based on preexisting conditions; and that there is financial assistance.

Those and other changes under the health law, such as men and women paying the same price on the exchange, are some of the reasons why it is difficult to compare California's announced prices for 2014 with currently available individual plans.

In addition, there are up to four tiers of health exchange products under Obama's health law, starting with a minimum amount of coverage set by the government and climbing higher.

"The policies are different - generally more comprehensive. They offer better coverage, less out of pocket costs," said Gerald Kominski, director of the UCLA Center for Health Policy Research.


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  • 1912


    Former President Theodore Roosevelt champions national health insurance as he unsuccessfully tries to ride his progressive Bull Moose Party back to the White House. (Photo by Topical Press Agency/Getty Images)




  • 1935


    President Franklin D. Roosevelt favors creating national health insurance amid the Great Depression but decides to push for Social Security first. (Photo by Keystone/Getty Images)




  • 1942


    Roosevelt establishes wage and price controls during World War II. Businesses can't attract workers with higher pay so they compete through added benefits, including health insurance, which grows into a workplace perk. (Photo by Hulton Archive/Getty Images)




  • 1945


    President Harry Truman calls on Congress to create a national insurance program for those who pay voluntary fees. The American Medical Association denounces the idea as "socialized medicine" and it goes nowhere. (Photo by Keystone/Getty Images)




  • 1960


    John F. Kennedy makes health care a major campaign issue but as president can't get a plan for the elderly through Congress. (Photo by Keystone/Getty Images)




  • 1965


    President Lyndon B. Johnson's legendary arm-twisting and a Congress dominated by his fellow Democrats lead to creation of two landmark government health programs: Medicare for the elderly and Medicaid for the poor. (AFP/AFP/Getty Images)




  • 1974


    President Richard Nixon wants to require employers to cover their workers and create federal subsidies to help everyone else buy private insurance. The Watergate scandal intervenes. (Photo by Keystone/Getty Images)




  • 1976


    President Jimmy Carter pushes a mandatory national health plan, but economic recession helps push it aside. (Photo by Central Press/Getty Images)




  • 1986


    President Ronald Reagan signs COBRA, a requirement that employers let former workers stay on the company health plan for 18 months after leaving a job, with workers bearing the cost. (MIKE SARGENT/AFP/Getty Images)




  • 1988


    Congress expands Medicare by adding a prescription drug benefit and catastrophic care coverage. It doesn't last long. Barraged by protests from older Americans upset about paying a tax to finance the additional coverage, Congress repeals the law the next year. (TIM SLOAN/AFP/Getty Images)




  • 1993


    President Bill Clinton puts first lady Hillary Rodham Clinton in charge of developing what becomes a 1,300-page plan for universal coverage. It requires businesses to cover their workers and mandates that everyone have health insurance. The plan meets Republican opposition, divides Democrats and comes under a firestorm of lobbying from businesses and the health care industry. It dies in the Senate. (PAUL J. RICHARDS/AFP/Getty Images)




  • 1997


    Clinton signs bipartisan legislation creating a state-federal program to provide coverage for millions of children in families of modest means whose incomes are too high to qualify for Medicaid. (JAMAL A. WILSON/AFP/Getty Images)




  • 2003


    President George W. Bush persuades Congress to add prescription drug coverage to Medicare in a major expansion of the program for older people. (STEPHEN JAFFE/AFP/Getty Images)




  • 2008


    Hillary Rodham Clinton promotes a sweeping health care plan in her bid for the Democratic presidential nomination. She loses to Obama, who has a less comprehensive plan. (PAUL RICHARDS/AFP/Getty Images)




  • 2009


    President Barack Obama and the Democratic-controlled Congress spend an intense year ironing out legislation to require most companies to cover their workers; mandate that everyone have coverage or pay a fine; require insurance companies to accept all comers, regardless of any pre-existing conditions; and assist people who can't afford insurance. (Alex Wong/Getty Images)




  • 2010


    With no Republican support, Congress passes the measure, designed to extend health care coverage to more than 30 million uninsured people. Republican opponents scorned the law as "Obamacare." (Mark Wilson/Getty Images)




  • 2012


    On a campaign tour in the Midwest, Obama himself embraces the term "Obamacare" and says the law shows "I do care." (BRENDAN SMIALOWSKI/AFP/Getty Images)